Here are a few things you should note first. For beginners, Screaming Frog seems to give you an overwhelming amount of information.
Keep in mind that this process takes longer than other software on our best free SEO tools list. The Screaming Frog Spider is free software that mimics how a search engine would crawl your website. In simple terms, the Wayback Machine is an impartial way to keep track of how your (or a client’s) site has evolved over time. Understand whether links have disappeared Track how a website has changed, giving you insight into why traffic is fluctuatingĪrchive what your website used to look like if you ever want to return to an earlier version after altering your site Using the Wayback Machine for SEO: There are a few ways to use the Wayback Machine for optimization, especially if you’re a professional. This means that you can see what a website looked like five, 10, 15 years ago, or more and chart how it has evolved every month since then.
For starters, the Wayback Machine is an archive of the internet. Though it may not seem it at first glance, the Wayback Machine is among the most interesting free SEO tools to use. You can no longer distinguish between your desktop and mobile audience, either.Īdditionally, keep in mind that though Google Keyword Planner is among the most useful free SEO tools, it was designed for use in AdWords campaigns. For one, you now need an AdWords account to use it.
Google Keyword Planner Now Provides Less Information: The latest update to Google Keyword Planner restricted some of its capabilities. This part of Google’s free SEO tool generates predictions for specific keywords based on:
Google lets you enter a URL, phrase, or keyword, for which it will generate a new list of possible keywords.Ĭompare Keywords: Here, you can enter a list of keywords to generate metrics about each. Once you have your account set up, you can log in to Keyword Planner to access a few key functions:įind New Keywords: This part of the tool helps you accomplish exactly that: find new keywords. Google Keyword Planner is one of the best free SEO tools, though you need to have a Google AdWords account to use it. Related: 6 Ways to Master SEO Without Google Analytics Google Keyword Planner It does not, however, provide actionable information for your own website. Use the MozBar to Understand Other Sites: If you’re just getting started with search engine optimization, the MozBar is a great way to glimpse the back end of any website. Much of this information requires creating a Moz account, which is also free. Link Metrics and Other Information: The other three categories in the MozBar provide more information about how the site you’re visiting is structured, including: It provides the character count for each, as well. On-Page Elements: In the first category, the MozBar can tell you: It provides information on five main categories: on-page elements, general attributes, link metrics, markup, and HTTP status.
Related: How to Protect Your Website from Negative SEOĪlso on our list of best free SEO tools is the MozBar: a free extension that can give you a good idea of the site structure of any website you visit. We included the paid version in our list of best SEO tools to help you rank higher in Google. The Paid Version of Ahrefs Is Comprehensive: Only in the paid version of Ahrefs can you audit your site, track keywords, generate reports, and fully understand the direction of your website’s search engine optimization. Generally, it correlates with a website’s Google rankings.ĭomain Rating: This figure will tell you where a website stands in terms of link popularity.īacklinks: Not only does it list how many sites are linking back to your domain, but it provides you with a list of the top 100 backlinks, the percentage of dofollow links and the top five anchor text used to link to the website.
It takes internal and external links into account. URL Rating: This number (out of 100) tells you how strong a website’s backlink profile is. URL Rating and Domain Rating: Though Ahrefs Backlink Checker does not explain how it calculates a website’s URL Rating and Domain Rating, these figures still give you a good idea of website authority.